é por estas e por outras que no fundo eu sou um conservador...
quarta-feira, junho 08, 2005
PARIS (AFP) - Macho man is an endangered species, with today's male more likely to opt for a pink flowered shirt and swingers' clubs than the traditional role as family super-hero, fashion industry insiders say.A study along these lines led by French marketing and style consultants Nelly Rodi was unveiled to Fashion Group International during a seminar Tuesday on future strategy for the fashion industry in Europe. "The masculine ideal is being completely modified. All the traditional male values of authority, infallibility, virility and strength are being completely overturned," said Pierre Francois Le Louet, the agency's managing director.
Instead today's males are turning more towards "creativity, sensitivity and multiplicity," as seen already in recent seasons on the catwalks of Paris and Milan. Arnold Schwarznegger and Sylvester Stallone are being replaced by the 21st-century man who "no longer wants to be the family super-hero", but instead has the guts to be himself, to test his own limits.
"We are watching the birth of a hybrid man. ... Why not put on a pink-flowered shirt and try out a partner-swapping club?" asked Le Louet, stressing that the study had focused on men aged between 20 and 35.
Sociologists and other experts spent three months analyzing some 150 magazines and books and 146 Internet sites, as well as interviewing a dozen experts from Europe, the United States and China. The traditional man still exists in China, Le Louet said, and "is not ready to go". But in Europe and the United States, a new species is emerging, apparently unafraid of anything.
"He is looking for a more radical affirmation of who he is, and wants to test out all the barbarity of modern life" including in the sexual domain, said Le Louet, adding that Reebok with its "I am what I am" campaign had perfectly tapped into this current trend.
The emergence of this new male beast who wants to look and feel good, and who will also have an impact on the role of women, presages a new potentially lucrative market for the European fashion industry. "All those labels which have adapted to this freedom of expression are on the up, all those which are too rigid will suffer in the future," Le Louet said, pointing to the growing success of sports and casual wear manufacturers.
(...) "There is an increasing desire for people to be in charge of their own lives, and an intolerance for any lack of autonomy," he told the debate. "We are also moving into a different situation. We no longer need what we are used to, rather we need what is new. But a motorway without any signs is total panic. So we need some beacons ... and we need a little bit of fun."
Today's consumer wants to feel pampered, but also to be able to take time out, feel good and feel alive.
"We have to help people to create their own look. And we absolutely must help people to dream, and if we help people to dream perhaps the world will be a little bit better," he said.
Publicado por Manuel 17:34:00
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Olha bem para "ele".
É certo que tem um ar amaricado.
Mas com aquelas cores tão patrióticas, verde e vermelho, até ficava bem numa campanha governamental em favor da diminuição do défice.
Pelo menos, tinha o apoio entusiasta do poderoso "lobby gay".
Um conservador
antiquado
Ele, mesmo, que hoje relatando o jogo Letónia-Portugal dizia: "Ali... no lado lateral..."
E ainda outra pérola:
"Há treinadores que agora jogam com quatro centrais". Um feito que nem José Peseiro foi capaz de montar no "último terço de terreno"...
Animem-se !
De tão assustados com o texto, devem ter escapado a seguinte frase:
"The tradicional man still exists in China"
Não vos agrada a companhia ?
É o que se pode arranjar ...
Mas são muitos, são mesmo muitos !