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quarta-feira, março 15, 2006
LONDON (AFP) - The newspaper industry needs to embrace the technological revolution of the Internet, MP3 players, laptops and mobile phones or face extinction, media tycoon Rupert Murdoch said.
"Societies or companies that expect a glorious past to shield them from the forces of change driven by advancing technology will fail and fall," he said in a speech to the Worshipful Company of Stationers and Newspaper Makers.
"That applies as much to my own, the media industry, as to every other business on the planet. Power is moving away from the old elite in our industry -- the editors, the chief executives and, let's face it, the proprietors.
"A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it."
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Publicado por Manuel 19:37:00
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